Not only has Coke always known aspartame makes you gain weight but in the National Soft Drink Assn (now American Beverage) they used Dr. Richard Wurtman's affidavit on the subject. After all, Coke and Pepsi are the top dogs. Here is what they wrote: "Aspartame has been demonstrated to inhibit the carbohydrate-induced-synthesis of the neurotransmitter serotonin (Wurtman affidavit) Serotonin blunts the sensation of craving carbohydrates and thus is part of the body's feedback system that helps limit consumption of carbohydrate to appropriate levels. Its inhibition by aspartame could lead to the anomalous result of a diet product causing increased consumption of carbohydrates."
It's interesting how Coke and Pepsi have forgotten their paper trail: Here is their whole protest: http://www.rense.com/general96/pepsi.htm
Dr. Sandra Cabot, Mission Possible Australia, wrote an outstanding article about it: "Aspartame Makes you Fatter": http://www.mpwhi.com/aspartame_makes_you_fatter.htm
Sharon Fowler, University of Texas, did a 7 year study showing aspartame makes you gain weight: http://www.laleva.org/eng/2007/03/do_diet_sodas_make_you_gain_weight_aspartame_makes_you_fatter.html
Here is the Yale Study: "Gain Weight by going Diet": https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2892765
Science Daily, published in the Canadian Medical Association: https://www.sciencedaily.com/releases/2017/07/170717091043.htm
Study after study after study shows if you want to get fat aspartame is where it’s at! The "US Right to Know" filed a petition with the Federal Trade Commission and FDA two years ago to investigate the deceptive advertising: http://usrtk.org/sweeteners/diet-soda-fraud
FTC and FDA used resources and time as their excuse. They refuse to touch the issue showing they side with protecting industry instead of protecting the public. Read on for Coke's denial with no evidence. http://www.myajc.com/business/coke-rejects-charges-deceit-diet-coke-name/PyiUGPIFur7h8Ig78Anl2O
-Coca Cola said it will fight a lawsuit claiming Diet Coke’s name is misleading.
Posted: 3:42 p.m. Friday, October 20, 2017
A lawsuit has been filed against Coca-Cola charging the company with falsely advertising Diet Coke ¬ allegations that the company vehemently rejects.
The plaintiffs say that, instead of aiding in weight loss, the drink actually promotes weight gain and ? worse ? triggers other health problems, according to a report in Top Class Actions, a website that covers legal efforts pegged to consumers.
The suit argues that the aspartame contained in Diet Coke interferes with a drinker’s metabolism.
“Because of the product’s use of the term ‘diet’, and its lack of calories, consumers reasonably believe that drinking Diet Coke will assist in weight loss or management,” according to the lawsuit, as quoted by Top Class Actions.
Among studies cited by plaintiffs is a recent one linking artificial sweeteners and obesity, diabetes and heart problems. That study allegedly showed no link between artificial sweeteners and significant weight loss.
Other studies cited by the plaintiffs are said to show connections between obesity and consumption of artificially sweetened drinks like Diet Coke.
Coke said the charges are not true, according to an email from a corporate spokeswoman.
“This lawsuit is completely meritless, and we will vigorously defend against it,” wrote Kate Hartman for the company. “Diet Coke is a great-tasting, zero calorie beverage that is and always has been properly labeled and marketed in compliance with all applicable regulations.”
Dr. Betty Martini, D.Hum.
Founder, Mission Possible World Health International
9270 River Club Parkway
Duluth, Georgia 30097
Aspartame Toxicity Center: http://www.holisticmed.com/aspartame